ROOT AND GROWTH
Web Site: http://www.rootandgrowth.hk/
Within recent years, two phenomena have become noticeable. The first is based on a famous quote from a local soap opera that “This city is dying”. This suggests that our unique cultures and identity of Hong Kong are disappearing, thereby making Hongkongers feel confused about their identity.
The second phenomenon is that a number of travel spots are getting ever more commercialized. Therefore, tourists will find that they are not actually experiencing an authentic experience with local cultural elements to truly appreciate our community.
Due to noticing these social phenomena, we have discovered a need for a new breed of travel agency. An agency aimed at consolidating the Hong Kong cultural identity for local people, while also promoting our true identity to foreigners. So, “Root and Growth” aims to address this problem. The root represents our local cultures, where we wish for them to grow and pass from generation to generation. Our agency will mainly offer routes to experience the unique cultures of Hong Kong, e.g. Yuen Long Villages, and Central.
Root and Growth has two uniquely distinctive features. First, senior citizens will be interviewed by our secondary school student helpers to collect hands-on experience of living in Hong Kong. Second, some other senior citizens will be recruited and trained to be tour guides to provide foreigners amazing travelling experiences. Through these interactions, local citizens and foreigners can have a deeper and more interesting discussion about Hong Kong cultures.
We see a long lasting and bright future for Root and Growth, local culture and lots of foreign visitors!
YEUNG Wing Cheung (CUHK)
CHAN Ho Hin (HKUST)
LAM Man Wai (CUHK)
TANG Fuk Yee (CUHK)
Dr. LEE King Wa (CUHK)